Speaking of Social Networking

Two things I touched on in my last post were the increasing prevalence of Internet-ready phones and the power of social networking sites such as Facebook.

I'm not the only one talking about that - Apple's got a new iPhone ad that only talks about Facebook on your iPhone.

Besides being the typical brilliant, effective, stylish Apple ad (I swear they have the best ads in the world right now), it's a pitch to a younger crowd than may already be toting the thing (which I'm in love with). But it's also targeted at a certain demographic of this younger crowd - as I'd noted last year, Facebook is used largely by a younger, preppier, more affluent crowd than MySpace. Which is to say I don't expect to see an iPhone MySpace ad anytime in thenear future.